August 26, 2025
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At Quvy.com, we believe winning isn’t random. It isn’t luck. It’s engineered. Winning is a science
That philosophy powers everything we do, from how brands discover their winning ad creative to how performance itself can be simulated and optimized. And this weekend, it will be on display in a whole new way: when our CEO, Jonathan Zweig, attempts to break the Guinness World Record for the longest distance on a fan bike in one hour.
Right now, that record stands at 39.70 km (24.67 mi), set by Dutch personal trainer Olav Knip in March 2023. He took on the challenge to push his own limits, and now Jonathan is aiming to go even further.
Using an Assault Bike connected to Zwift, Jonathan will ride not in a velodrome or a packed stadium, but in his garage, because when science is on your side, any stage can be world-class.
The Science of Winning, in Action
Why highlight a world record attempt? Because it demonstrates the very principle that drives Quvy. Records aren’t broken by accident. Neither are markets.
Every pedal stroke in this record attempt is measured. Every watt of output has been tested, refined, and simulated. The same approach defines how Quvy works: by running your ads through simulated audiences that replicate real-world behavior, we remove the guesswork and reveal which ideas will break through before they ever launch.
Athletes use simulation to break barriers. Marketers can use it to win markets.
Training for Records, Riding for a Cause
Jonathan’s journey to this moment began in spring 2020, when he committed to training with purpose. For him, the pursuit of performance was never just about numbers on a screen, it was about combining discipline with impact.
In 2024 and 2025, Jonathan completed the entire Tour de France route, all 21 stages of both tours, as part of Team Cure Leukaemia. Alongside other riders, he climbed the Alps, battled the Pyrenees, and rolled into Nice and Paris, helping raise over $2,000,0000 and awareness for Cure Leukaemia.
The Tour became both the ultimate training ground and a mission-driven commitment. Every mile ridden was fuel for endurance, resilience, and purpose. Now, that same preparation converges in a single hour: the Guinness World Record attempt.
From the Tour to the Garage
At first glance, the Tour de France route and a garage fan bike might seem worlds apart. But both share the same foundation: performance built on preparation.
The world’s toughest cycling route conditioned Jonathan for extreme endurance. The garage record attempt now distills that experience into a pure test of power, focus, and science.
Quvy brings the same idea to business. Whether you’re launching a movie trailer, rolling out a new product, or testing ad creative, the environment doesn’t matter. What matters is the preparation, and the ability to simulate how audiences will respond before you ever go live.
Science Over Guesswork
Too often, marketing is treated like a gamble. Throw a campaign out, see what sticks, and hope for the best. But just as no athlete would approach a world record without data, simulation, and strategy, no brand should approach their audience blind. That’s the gap Quvy fills. With simulated audiences, we give brands a way to test, refine, and perfect their creative before spending on media. It’s the same advantage an athlete gets from structured training and simulation: clarity, confidence, and results.
Winning ads, like winning records, don’t come from chance. They come from science.
The Bigger Picture
This weekend’s record attempt is more than a ride. It’s a demonstration of what Quvy stands for:
- Preparation beats luck
- Simulation beats guesswork
- Science wins
Jonathan’s one-hour ride on the Assault Bike is symbolic of the mindset every marketer, creator, and brand can adopt: to stop guessing and start simulating.
From the garage to the global stage, the formula is the same. Simulate. Execute. Win.
Watch Live on Zoom
Be part of the action as it happens. Join us on Friday, August 29 at 4:00 PM PT to watch Jonathan Zweig’s Guinness World Record attempt streamed live on Zoom.
👉 Click here to join the Zoom event
While you’re tuning in, consider supporting the fight against leukaemia by donating to Cure Leukaemia.
Don’t miss this chance to see Quvy’s philosophy in motion, proving that winning is a science. Because whether it’s a fan bike or Facebook ads, the principle holds: winning isn’t random. It’s engineered. It’s simulated. It’s science.
